Demand Generation Manager

Job Description

The Demand Generation Manager will develop and execute a data-informed annual strategy aligned to revenue goals and lead targeted, multi-channel campaigns for the Retail Commerce platform. This role involves building integrated ABM campaigns and collaborating closely with product marketing, sales, and partnerships to connect strategy to revenue outcomes.

Requirements: Candidates must have proven experience running Account-Based Marketing programs and direct experience marketing to large retail brands. A minimum of 5 years in B2B demand generation, ideally in SaaS or commerce technology, is required, along with a deep understanding of the ecommerce and retail technology ecosystems.

Key Skills: Demand Generation, Account-Based Marketing, Multi-Channel Campaigns, Ecommerce, Digital Marketing, Analytics, Collaboration, Communication, Stakeholder Management, Marketing Automation, CRM Integrations, Retail Technology, Pipeline Contribution, Campaign Optimization, Team Leadership, Product Marketing